ATC Ab-Trainer
Ab-dominate
The Ab-Trainer design utilizes core-strengthening movements and recruits all abdominals and hip-flexors to develop that elusive 6-pack! Innovative design of injection molded components, combined with bicycle technology, allow a low production cost with a quality high-tech feel.
 | ATC Ab-Trainer - Case Study |
If you’re an insomniac, you may have seen Chuck Norris and Christy Brinkley pitching the Total Gym fitness system on late night television. M Design designed and developed the Total Gym for American Telecast and it has gone on to earn 2 billion dollars in sales in the 10 years it has been marketed. The success of the Total Gym has spawned other opportunities for the design of fitness devices. | The idea of core strength training has gained a following in recent years with such organizations as NFL teams incorporating it into their training regimen. ATC asked M Design to develop some fitness product concepts that would promote core strength training and be inexpensive but still effective. The Ab-Trainer concept grew out of the Total Gym and Ab Dolly products. It delivers a great abdominal workout in spite of its low cost and complexity. |