From nearly dead to way ahead

When Nestlé bought the Boost nutrition brand from Novartis, they discovered they had a big problem. Boost was perceived as an old person’s dietary supplement. Research also showed that the packaging was perceived to be generally drab and depressing.  M Design conducted an Ideation workshop with Nestle to explore design concepts for a new container and closure. We then refined the design in CAD and fabricated appearance models with and without branding to be used in research with consumers. The research validated that the new designs created by M Design were much preferred over old bottles, or as well the competitive products in the market.

Boost - Case Study