Parents have enough on their mind. Why add baby food containers to the long list? Designed to be lightweight, unbreakable, and opened with one hand, parents can juggle both baby and the food.
M Design conducted a packaging ideation workshop with the client to explore package concepts and then worked closely with the Nestle R&D network to solve technical issues as the design was industrialized.
The package is a big success at retail and babies all over Europe are happy!