Design Strategy
The complex reasoning
If the product or packaging design is the “how”, design strategy is the “why”, and the why can sometimes be complex. It encompasses the business reasons to do the project, the emotional and practical needs of the target audience and the competitive landscape of the market.
We help our clients and our designers understand the “why’s” through:
- Trend Forecasting
- Consumer Insight Research
- Competitive Landscape Analysis
- Opportunity and “White Space” Analysis
- Product Definition and Positioning
- I.P. Assessment and Strategy
- Innovation Workshops
- Business Plan Analysis