Building an identity

Arguably the most important aspect of successful modern businesses is branding and marketing. Having a clear brand image and unique brand experience will dictate your business's success.

As industrial designers, we recognize that great design goes nowhere without great branding.  If you have that covered, terrific!   If your brand isn’t as strong as you’d like it to be however, we can help. M Industrial Design looks to share the special art of creating and maintaining a brand, called brand management. By developing true brand management, a brand can become widely known to the marketplace and acquire recognition. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company’s name, but rather through visual signifiers like logos, slogans and colors.  Branding is even more successful, when consumers attach strong positive emotions to the entire brand experience including customer service and complaint resolution.

When it comes to branding with M Design, we want to deliver the unexpected and compelling. We’re passionate about design and even more passionate about design that fits the brand it represents. We look forward to helping you develop your marketing strategy!